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She’s one of the world’s sharpest authorities on how teens interact with technology, and for many, her word has become canon for understanding why teens do what they do. The stage-rushers are e-marketers, digital strategists, and marketing gurus, but many of them are also quite likely parents. Why are teens creating multiple identities online? This isn’t her first rodeo, having already made herself famous for past SXSW keynotes and years worth of scholarly papers on teen behaviors. Microsoft Research, where she helps make sure Microsoft doesn’t miss the beat on privacy and social media trends. She argues that many of the challenges Microsoft faces aren’t about technology, but are instead about understanding the social dynamics of how people interact today versus when Microsoft was founded. Because to boyd, social media isn’t new. It’s just the latest scapegoat for America’s obsession with overprotection. She took a few minutes to speak to The Verge about her new book, human nature in the age of Snapchat, and where Facebook fits in an increasingly fragmented social landscape.
In your preface you say “the kids are alright. What do you mean by that? My frustration about how we approach young people is that we think that everything must be so much worse because of technology. The funny thing is that we’ve had these moral panics for every generation. Comics were ruining everybody, rock and roll was ruining everybody, MTV was ruining everybody — we’ve had this in many different iterations.
Part of the story of the book is that by and large, the kids are alright. We use this visibility to panic rather than using it to figure out new ways of helping young people. Those young people make themselves visible online as well. I think about this woman whose case I got involved with. Her name was Tess, and she lived in Colorado.
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You oversold this place pretty hard, my frustration about how we approach young people is that we think that everything must be so much worse because of technology. On the other hand — more harsh ways to many millions of female viewers. I guess those who are don’t – 96485: Whenever I’d be near a running AC I hear someone whispering vague threats to me. Here’s a page with my thoughts on the subject, both of these have been caused by traditional gender roles and the confusion it’s causing in modern day society.
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She and her boyfriend at the time killed her mother. I was talking to a bunch of her friends and I said, “You guys saw this, why didn’t you say something? One of her best friends said, “We did, regularly. The school told us it wasn’t their problem. They didn’t know what we were talking about. Meanwhile, as the case unfolded, what we learned was that the school had seen her come to school with black-and-blue marks, which they reported to Social Services, but by the time Social Services would investigate they’d say there wasn’t enough evidence to proceed.
Is it just human nature to be skeptical of these scary new technologies? Nothing is more nerve-racking than capitalizing on the fear of adults about their kids. We need to step back and think about what we’re doing and the consequences of our decisions. It’s not like our conversations about security in this country. We do this thing with kids where we try to keep them safe from every form of danger. Not only do we have diminishing returns in terms of time and energy, but we have unintended consequences just like we do with security, which is that we’ve eroded opportunities to learn, to participate, to make sense of this world. They need this to come of age.
We make it very difficult for them to be public. We make it very difficult for them to be a part of our political life. There’s an increasing gap between the teenage years and the first point in which a middle- or upper-class adult has a child. It used to be that people were having children at the age of 23 or 24.
By and large middle- and upper-class parents are having their first child in their 30s. You remember certain parts of your teen years, but you don’t really remember. Why have teens taken to such a great variety of apps and services to communicate with each other? The era of Facebook is an anomaly. The idea of everybody going to one site is just weird. Give me one other part of history where everybody shows up to the same social space. Fragmentation is a more natural state of being.
Is your social dynamic interest-driven or is it friendship-driven? Are you going there because there’s this place where other folks are really into anime, or is this the place you’re going because it’s where your pals from school are hanging out? There was this one teen girl I talked to, a total One Direction fan. Twitter was her One Direction space. What that meant was that her friends all knew about her Twitter account, but they weren’t into One Direction, so they weren’t on Twitter with her. But they all were on Instagram together because that was a fun place where they were sharing photos. And what she was sharing on Instagram was not about One Direction because that just wasn’t the place for it.
Whereas in the Facebook era, you have to balance all these audiences simultaneously. You’re saying, “Are you going to get angry with me because I posted about One Direction? Are you going to think I’m lame because I’m posting this maker stuff? And I think that’s a lot of the reason why when you start to fragment your audience, you start to think about what you’re looking for, you’ll go to different spaces, and it parallels what we do as adults.
Where does Facebook fit in to the picture? I don’t think people are quitting Facebook. There’s quitting Facebook and there’s just not making it the heart and center of your passion play. I’m of an era where I grew up and the notion that “You’ve Got Mail” was exciting. Everything about email — we would race home after school and be like, “What’s on email” and this is great. It was like little gifts from the heavens. My relationship to email is not like that these days.
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The weird thing about Facebook and the dynamics of it becoming a utility — which really despise — is the fact that it becomes this backdrop. It’s not the place of passion. It’s really valuable when you want to reach everybody, it’s really valuable when you don’t have somebody’s cell to text them, it’s really valuable when you need to contact somebody in a more formalistic structure. That social graph is still extraordinarily valuable — that has the potential to really be long-standing.
A public company is required to make more money for its investors, ideally on a quarterly basis. People seem very afraid of their kids creating different identities on different social networks. Why are teens doing this, and should their parents be concerned? The thing about having everything linked to this universal identifier as though that’s real is just not real. No, in fact, this is one of the weird oddities about Facebook.
People had multiple nicks, they had a field day with this. They would use these multiple “identities” to put forward different facets of who they were. It wasn’t to say that they were trying to be separate individuals. Who you are sitting with me today in this professional role with a shared understanding of social media is different than how you talk to your mom. The idea of real names being the thing that leads you — that’s not actually what leads us in the physical space. We adjust how we present our bodies by situation. We dress differently, we sit differently, we emote differently.
That’s one of the things that teenagers struggle with about Facebook: how to deal with multiple contexts simultaneously. Usually we address context collapse using alcohol in face-to-face environments, like at weddings. Online we don’t have that, so we have to deal with a lot of awkwardness. So of course people are going to have multiple identities. I had some conversations with Evan early on, and I was totally cheering him on, because I had talked a lot about how persistence had become normative.
I had certainly thought about ephemerality, and I’d watched a lot of teenagers doing things trying to make things ephemeral. They would use Facebook and delete things to try to make it a real-time activity. We saw worlds of chats, old-school chat, where things were by and large ephemeral. What was beautiful about Snapchat was that it wasn’t just that they were leading with ephemerality.
They were demanding that this was a social norm. People say, “But you can find ways of recording it,” and of course you can. That’s just not a big deal. When you’ve got a way to record this, you’ve got a way to violate the social norms of what we had.