You don’t how To Invest Your Money For Quick Return permission to view this page. Please include your IP address in your email. 5 Reasons You Should Invest Your Time in Networking Networking has delivered more return on investment than any other tool in my business. The problem is, everyone who believes in networking recommends it the same way. But how does it deliver value exactly?
Lewis and I are about to run the training class for Shy Networking tomorrow. It is not an instant gratification thing very often. OK, so we have all experienced that chance meeting where everything clicks and we come away with a brilliant, but random contact. We are talking about human relationships, and they are not always fast burning things. People are asking if they should devote time to networking over, say, SEO, blogging or social media. I have to tell you, being so close to things it took me a while to articulate. So if you are crunched for time, why should you add networking to your mix? Of course you wouldn’t be reading this article if I hadn’t managed to give you concrete reasons why you should invest your time in networking, so here they are. Networking ROI There are many benefits to networking but you have to remember that we are dealing with people.
You have to keep that in mind. Friendship Benefits I wanted to start with a benefit that does not necessarily convert to Dollars, Pounds or Euros. Do not overlook the simple benefit of having friends in the business with no strings attached. We need to know someone has our back, that we have people who are there for us. It can be lonely when you work alone, with only a monitor light to keep you company. Having someone who understands is extremely valuable on a psychological and emotional level. Your friends can chat to keep you motivated and cheery, are a sounding board for ideas, or will listen to you moan when you need it.
When you are in a strange town it is nice to have company even just for meals. Now I am feeling guilty for not listing all the other people who have kept me company, fed me, or joined me in friendship and conversation over the years. Hopefully you will forgive me for not linking you up this once, I will buy you a drink next time we meet while you tell me what a horrible friend I am. My point is people need people. Opportunities Now to contrast with the touch-feely first benefit, here is where the big bang of ROI kicks in.
The most significant monetary benefit my network has brought me, and we are talking six figures from just one contact, is the opportunities they expose me to or introduce me to. If you are not getting enough opportunities, then you need to build your network. All the best opportunities are shared person to person in back channels. Everything from prime domain sales through to employment opportunities. If two people are equally qualified then it goes to who you know, like and trust. A lot of the time even when the person you like is less qualified. Getting passed over for plum gigs? This one networking benefit alone has to be worth an astronomical amount. People do not give credit to their network when opportunities arise.
Bad networking leads to a lack of opportunity, and can actually damage your ability to attract the best opportunities. It is better for nobody to know who you are, rather than be known as a jerk. Sorry, it is a simple truth. Advice We all like to give friends advice, and sometimes they even ask for it!
There are some things The Google can’t tell you. I would have a massive deficit in my bank account or wouldn’t be writing this to you now. We rely on our networks to advise us and keep us on track, and we give back to our networks in return. Give a lot and you have credit in the bank when you need to make a withdrawal. The better your network the more knowledge you can tap into.
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There are informal advice channels like those, and there are formal arrangements such as consulting swaps or masterminds. I am doing a consulting swap with a self development expert, he is fixing my brain and I am helping him with online marketing. Masterminds are where a group of people with common goals and values get together to push, encourage and advise each other. If you only get occasional advice from your network then you are in significant net profit from your efforts. Assistance Someone once told me the definition of a friend is someone who will help you move house with no notice and no expectation of payment. I’m not sure about that but I think mutual help is definitely part of the definition, and one of the ways you can benefit from networking. Not the house thing, the helping part.
Positive Influence You become who you associate with. This works in the negative, as any parent will have thought about while considering who their kids friends are or will be. It also works in the positive, if you surround yourself with the right people then the attitudes, habits, world view, and associations will rub off. Apparently there is some scientific basis for this, but I have seen it enough in my own life to know it is true. I grew up in a place where success and wealth were considered wrong. If you had nice things then you must be a bad person.
You can see all around you what that does to a community. So I gravitated towards people with a more positive mindset, who shared my goals and values. If nothing else I am happier for having motivating influences rather than depressing ones. Modeling successful people is a proven way to improve your own performance, what better than to be able to model people up close and personal?
The tribe you select will have a profound impact on your work and life, so choose well. The fact is I owe a great deal to my friends, contacts and extended network. If you get anything out of this article I want you to understand that every single new friend or contact you make is worth their weight in gold. There is a danger that some people will take from this that they should go out with a gimme gimme frame of mind. That’s not what I am talking about. My hope is that you will see that while the impact might not be immediate, the compound effects of networking are significant and long lasting. Want to know how you can get all these benefits and more?
67 if you get in now. Go ahead and sign up right now! Just enter your primary email address in the form below and hit the button! Before commenting, please read my Comments Policy – thanks! Agree with point 2 and 3.
What we put or intention and attention on tends to grow. I didn’t get the results I wanted. If I know of a good fishing hole, I’ll share that with you because you know where all the best places are to plant apple trees. Networking is the bane to my existence, a necessary evil.
Don’t get me wrong, you are completely correct and I force myself to network daily, and I even like meeting people. However, I find it difficult when the process becomes about carving out a block of time to make new friends online: Twitter, Facebook, Stumble Upon, etc. I get how important it is and I have seen results. Still, it is a lot of work with little return on my time invested.
Way back in history, April 2009, to be exact, I started blogging. Honestly, I didn’t know what I was doing. It wasn’t until recently that I started networking with other bloggers in my niche. Within 2 weeks my visitors activity map started showing red flags from all over the world. I visit them, they visit me. Plus it makes business more fun. I’m really glad you created the Shy Networking thing, I think a lot of people will get good value from it.
Hi Chris, I am actually going to summit tomorrow in London so I hope to get all five of the benefits you have shared. I am really looking forward to it, always nice to meet new people interested in the crazy internet marketing world. I am actually enjoying it now, plus reaping some monetary benefits. The network we build around us is now transforming into a more socially engaged network. I can’t imagine how the business networking world must have been before the interactivity of online social networking. I wonder what kind of networking ROI people like Jason Calacanis get from being known as a jerk.
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In the long run this must be a pain in the back. Actually, you would be surprised to see how few people who have met or spent time with me actually think I’m jerk. Our network is our tribe and it’s how your grow yourself faster — especially if you’re part of a strong wolf-pack. A very timely post for me. I think I need to invest ‘more’ time in networking.
Not just I will earn money but also new friends and connections. Networking is not something that I would be that comfortable with. I guess it suits some personalities better than others. As the world goes global, it seems that the messenger is becoming ever so much more important than the message.